Why I run this company
Take away every headache. Leave only the moment.
Travel is part of my life — literally. It's the most amazing thing anyone can do. But most people never get to feel it: they drive straight through a stunning road without seeing it, too busy figuring out where to turn and where to eat — then see a photo of that road later and say, wow. They were right there. They just weren't in it.
In Arizona, I say the road is the trip — if somebody has done the worrying for you first.
Not everybody can do that worrying well. Some people keep kosher, and the map shrinks the moment food enters the picture. Some just aren't planners. Some have enough planning something locally, let alone in another country. Thank God, I can — and I love it. I plan for weeks, until I know a place inside out — the Chabad, the people, exactly where to eat and what to skip — so that when I arrive, I can throw the plan away and live like a local. The planning is what buys the freedom. And that is what I do for everyone who travels with me: you don't lift a finger, and you don't miss the thing that mattered.
Which is why a kosher gathering was never supposed to be a venue plus a caterer plus a stack of workarounds, with the host running the food instead of being in the room with their people. In these houses you keep full authority, without the work: you talk to the chef before you arrive, you build the menus exactly as you want to offer them — and then you just say the word, and the team does it.
The gathering is the story. It was never supposed to be the stress.
Let me tell you about one of my clients, because she says it better than I can. She came on my Cabo trip, and after that she went to Cancun with a friend — last minute, five-star all-inclusive, beautiful hotel. So I asked her: okay, now honest — I need an honest comparison. Cabo or Cancun? There's such a competition between the two, people are sworn one way or the other. And she said: honestly, they were two completely different trips. In Cabo, we did so much — a ton of activities and excursions, we were out all day, the zip lines, the sky bikes, it just kept going and going. And the villa was just as luxury — all-inclusive, five-star service, the food, the experiences, everything amazing. But I felt like I actually got to see Mexico — the people, the vendors, the performers. In Cancun, we sat in the hotel. The beach wasn't even that nice — it was just the beach from the hotel, the maintained one. At night they walked Fifth Avenue, had a couple of drinks, went to a restaurant — that's it. They didn't even really enjoy the restaurants, because everything was all-inclusive back at their own hotel. A beautiful vacation, they loved it — but she told me: if I hadn't been to Cabo first, I wouldn't know what Mexico is. And here's the part that gets me: I know both places, I've been to both a few times, and Cancun — Playa del Carmen, where she was — actually has more authenticity, more culture, than Cabo. So much more. She just never got to any of it. All she saw was the resort.
Taco night, in the villa
Because compare it to what we did in Cabo. We had a beautiful luxury villa in a resort gated community, and one night I brought in a chef to do a taco-making dinner. Not one of those tours you buy online, where you go into some run-down building and the food is already prepared and sitting there for everyone and you make your one taco. This was in our villa, personalized, customized to them — and the chef was kosher. He set everything up in front of them: a plate to make guacamole, a plate to make salsa, the different tequila tastings. He taught them how to do the Mexican cheers — up and down. And everybody cooked: fish tacos, chicken tacos, shredded beef tacos — a bunch of everything, and everybody made one of each, and made their own guacamole. He explained the spices, the spice level, the lemon — this is what Mexicans do, and then: but you don't do it, you're not going to like that much lemon. They had the same all-inclusive luxury feel, the same five-star service — but they got the experience, the authenticity, and it was kosher. They did not miss out on anything. Just the opposite.
More than an all-inclusive — and kosher. That's the whole point.
